Michael Port is an expert on staying booked solid and becoming a heroic public speaker. We talk about both in our episode today. You'll learn about the difference between referrals and introductions. Whether you have a blue-collar business or a speaking business, you need to have a clear understanding of what it takes for people to find you instead of you hounding them. You'll walk away from this episode having some fun and learn key principles that will make your business more sustainable.