Too many businesses only last for one generation. A sustainable business is one that can last past your career. When you create a sustainable business, you have more options in how you live your life and that’s a good thing.
Host: Josh Patrick, Stage 2 Solution (http://www.stage2solution.com)
On this episode, Josh speaks with David Meerman Scott, author of "New Rules of Marketing". They talks about some of the mareting lessons companies should learn from how the Grateful Dead and the jam band community treat their customers.