Too many businesses only last for one generation. A sustainable business is one that can last past your career. When you create a sustainable business, you have more options in how you live your life and that’s a good thing.
Host: Josh Patrick, Stage 2 Solution (http://www.stage2solution.com)
In this episode Josh speaks with Adam Hansen, Partner and VP of Innovation at Ideas To Go. They discuss behavioral science, cognitive biases, looking for the "emotional why" for your product or service and what constitutes innovation.